Definition of Marketing

Definition of Marketing

Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It is a broad business activity that encompasses many different strategies, tactics, and techniques to reach a target audience and increase awareness of a product, service, or brand. Marketing involves understanding customer needs and wants, creating a plan to fulfill them, and then executing that plan in an effective and efficient manner. Ultimately, the goal of marketing is to create profitable customer relationships.