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Writer's pictureShalena Ward

Definition of Marketing

Definition of Marketing

Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It is a broad business activity that encompasses many different strategies, tactics, and techniques to reach a target audience and increase awareness of a product, service, or brand. Marketing involves understanding customer needs and wants, creating a plan to fulfill them, and then executing that plan in an effective and efficient manner. Ultimately, the goal of marketing is to create profitable customer relationships.

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