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The Four P's of Marketing

Writer's picture: Shalena WardShalena Ward

The Four P's of marketing are product, price, promotion, and place. -Product refers to the item or service being sold. -Price is the amount that the item or service is being sold for. -Promotion is the various marketing techniques used to generate awareness and interest in the product or service. - Place is the location where the product or service is being sold. Understanding and utilizing the Four P's of marketing is an essential part of any successful marketing strategy.



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