Most people look at a SWOT Analysis as a scary thing but it is one of the best parts of learning your business let's a look at the SWOT Analysis and change our perception when exploring the facts.
Strengths: characteristics of the business or project that give it an advantage over others.
Weaknesses: characteristics of the business that place the business or project at a disadvantage relative to others.
Opportunities: elements in the environment that the business or project could exploit to its advantage.
Threats: elements in the environment that could cause trouble for the business or project.
However when you throw some Grit & Grind in there and change YOUR perception your efforts will become more focused and consistent! Your competitors may have won the battle but you can still win the war!!!
- Strengths become weaknesses
- Weaknesses become strengths
- Opportunities become threats
- Threats become opportunities
Perception is EVERYTHING!!