Branding is the way you establish an image (The Voice) of your company in your audience’ eyes. Creating a unique name and image for a product or service in the consumers' mind, through advertising campaigns with a consistent theme of content and consistent style of social engagement .Building a website that describes what you products and or services you offer, designing ads that promote your goods and services, selecting specific corporate colors that will be associated with your company, creating a logo, and featuring it across all your social media accounts, you are branding your company.
How To Create A Brand Identity
1. Research your audience
2. Audit current brand
3. Define your unique selling proposition
4. Create your unique culture (Terminology & look)