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THE MARKETING CAFE
AI


ChatGPT Brings Back an Old Favorite — And the Lesson for Marketers
When OpenAI rolled out GPT-5 in early August 2025, the AI world buzzed with anticipation. A brand-new model meant upgraded capabilities,...

Shalena Ward
Aug 82 min read


The Pinterest AI Ads Guide: How They’re Quietly Killing the Game
If you’ve been sleeping on Pinterest ads, you might want to wake up… because Pinterest is quietly running laps around other platforms when it comes to AI-powered advertising. And no, this isn’t just for recipe bloggers and DIY queens anymore. Small businesses, coaches, e-commerce stores, and even local service providers are cashing in.
Let’s break down why Pinterest is winning, how their AI ads work, and why you’ll want to jump on this trend now, before your competitors figu

Shalena Ward
Aug 82 min read


How AI Customer Engagement is Revolutionizing Business Strategies
AI customer engagement is reshaping how businesses interact with their customers. This revolutionary approach has an impact on everything fr

Shalena Ward
Oct 15, 20249 min read


Unleashing the Power of AI in Marketing
The adoption of Artificial Intelligence (AI) in marketing has skyrocketed, revolutionizing how businesses interact with their customers....

Shalena Ward
Jul 15, 20242 min read


Why You Should Use AI for Customer Service
Consumers have come to expect immediate and efficient responses from businesses. This shift in consumer behavior has prompted many companies

Shalena Ward
Jul 15, 20243 min read


Meta Unveils a New Era of AI-Driven Innovation at Cannes Lions 2024
In a groundbreaking series of announcements at the Cannes Lions International Festival of Creativity 2024, Meta, the parent company of...

Shalena Ward
Jun 30, 20242 min read
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