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THE MARKETING CAFE
Social Media Platforms News
Social Media Platforms News and Updates


Snapchat’s Big Moves in 2025: Safety, Smarter Design, and a Bold AR Future
Snapchat is proving in 2025 that it’s more than just disappearing messages and playful filters. The platform has been busy making changes—some aimed at keeping users safe, others at refining its design, and a few that could shape the future of augmented reality.
Here’s a deeper look at the three biggest updates making headlines right now.

Shalena Ward
Aug 83 min read


Instagram’s New Map Feature Has People Worried About Safety
Instagram has rolled out a new feature called Instagram Map, and it’s causing more drama than excitement. On paper, it’s meant to make connecting easier — you can share your location with mutual followers, Close Friends, or a custom list, and see where your friends have posted content. The idea? A more interactive, location-based way to discover posts, Reels, and Stories. But as soon as it launched, the internet started raising red flags.

Shalena Ward
Aug 82 min read


The Pinterest AI Ads Guide: How They’re Quietly Killing the Game
If you’ve been sleeping on Pinterest ads, you might want to wake up… because Pinterest is quietly running laps around other platforms when it comes to AI-powered advertising. And no, this isn’t just for recipe bloggers and DIY queens anymore. Small businesses, coaches, e-commerce stores, and even local service providers are cashing in.
Let’s break down why Pinterest is winning, how their AI ads work, and why you’ll want to jump on this trend now, before your competitors figu

Shalena Ward
Aug 82 min read


YouTube’s July 15th Monetization Crackdown: What It Means for Creators and Businesses
If you're a content creator, entrepreneur, or business owner using YouTube to grow your brand—or planning to—this is a must-read.
Starting July 15, 2025, YouTube is enforcing stricter rules for monetization under its YouTube Partner Program (YPP). The big shift? YouTube is doubling down on authentic, original content and cracking down on AI-generated, reused, or low-effort videos.
Let’s break it all down so you can adjust your strategy and stay monetized—or better yet, ge

Shalena Ward
Jul 93 min read


The Ultimate Guide to 90 Days of Social Media Planning: Ideas, Examples, and Tools
Planning your social media content three months in advance is a strategic approach that can significantly benefit your brand's online presen

Shalena Ward
Sep 30, 20248 min read


Latest Features on X (formerly Twitter) that Help Businesses
One of the most significant recent changes in the social media world is the rebranding of Twitter to X. The latest features on X that are...

Shalena Ward
Jul 9, 20243 min read
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