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THE MARKETING CAFE

ADVERTISING
Get the latest news in advertising.


MMS Marketing for Faster Local Lead Generation
When it comes to lead generation, one thing is certain: businesses can’t afford to rely only on outdated methods. Traditional ads, print campaigns, and even email marketing are losing their punch in a world where attention spans are shrinking and competition is fierce. Enter MMS marketing (Multimedia Messaging Service) — the new powerhouse for connecting with prospects instantly, affordably, and in a way that actually converts.
What is MMS Marketing?
Unlike standard SMS (

Shalena Ward
Aug 292 min read


The Pinterest AI Ads Guide: How They’re Quietly Killing the Game
If you’ve been sleeping on Pinterest ads, you might want to wake up… because Pinterest is quietly running laps around other platforms when it comes to AI-powered advertising. And no, this isn’t just for recipe bloggers and DIY queens anymore. Small businesses, coaches, e-commerce stores, and even local service providers are cashing in.
Let’s break down why Pinterest is winning, how their AI ads work, and why you’ll want to jump on this trend now, before your competitors figu

Shalena Ward
Aug 82 min read


The Ultimate Guide to 90 Days of Social Media Planning for a Body & Hair Products Brand: Strategies, Ideas, and Canva Tips
If you’re running a body and hair products company, staying on top of your social media game is crucial for building brand awareness, foster

Shalena Ward
Oct 24, 20247 min read


Creating Passive Income Streams Through Digital Marketing
For businesses and entrepreneurs, digital marketing offers numerous opportunities to create and scale passive income streams. By leveraging

Shalena Ward
Sep 3, 20244 min read


The Ultimate Guide to Online Advertising for Influencers
As an influencer looking to expand your online presence and enhance your personal brand, it is crucial to employ strategic methods to attrac

Shalena Ward
Jul 22, 20244 min read


Why You Should Use AI for Customer Service
Consumers have come to expect immediate and efficient responses from businesses. This shift in consumer behavior has prompted many companies

Shalena Ward
Jul 15, 20243 min read


Meta Unveils a New Era of AI-Driven Innovation at Cannes Lions 2024
In a groundbreaking series of announcements at the Cannes Lions International Festival of Creativity 2024, Meta, the parent company of...

Shalena Ward
Jun 30, 20242 min read


Google Analytics 4
New Paid Search Attribution Model Enhances Campaign Performance Insights In a recent update to Google Analytics 4 (GA4), Google has...

Shalena Ward
Jun 30, 20242 min read
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