Business

Let’s be real, Black women aren’t just joining  the business world—we’re running it. Over the last five years, the number of Black...

If you’re working a 9-5 and juggling a side hustle, you already know — time isn’t on your side. You’re balancing deadlines, trying to make content, handling customer requests, and probably scrolling social media thinking, How are they growing so fast? The truth? They branded fast — and you can too. You don’t need a Fortune 500 budget or a year-long “brand development” process. You need a plan that works for busy, ambitious people who want visibility, credibility, and custome

Why Smart Marketing Communications Are Reshaping Local Marketing in 2025 In 2025, the marketing world is more overcrowded, costly, and competitive than ever before. For local businesses, what once worked Facebook ads, boosted posts,this is now delivering diminishing returns at higher costs. The average local business now spends $500 to $1,500 per month on Facebook or Google Ads, often for inconsistent results. Open rates for email campaigns have dropped below 18%!

Retaining customers is more important than ever,let me just say that. A strong customer retention strategy can help businesses save money and foster a loyal customer base. One effective method is implementing a loyalty program. By rewarding customers for their ongoing patronage, businesses can encourage repeat purchases and build long-term relationships.

Amazon's Prime Day, once considered a benchmark for consumer confidence and online retail strength, is off to a rocky start in 2025. According to new data reported by Bloomberg, first-day website traffic for Amazon Prime Day has plummeted by 41% compared to last year. This decline marks a sharp departure from the platform’s previous momentum and raises serious questions about shifting consumer behavior and economic sentiment.

Social proof has emerged as a powerful psychological trigger that influences consumer behavior. When potential customers see evidence of...

Conducting a SWOT analysis is a crucial step for businesses, organizations, and even individuals to understand their strengths, weaknesses,

Digital marketing agencies offer a range of pricing models, from hourly rates to project-based fees or retainer agreements.

Italy's antitrust watchdog, the Autorità Garante della Concorrenza e del Mercato (AGCM), is investigating Google and its parent company Alph

Consumers have come to expect immediate and efficient responses from businesses. This shift in consumer behavior has prompted many companies

The Role of Receptionists, Customer Service, and Automated Systems Every missed call, unattended inquiry, and delayed response can lead...

One of the most significant recent changes in the social media world is the rebranding of Twitter to X. The latest features on X that are...

In a year marked by economic recovery and resilience, the U.S. Small Business Administration (SBA) has announced a historic milestone....

A promising development for the U.S. economy, small business optimism has seen a significant uptick in June, as indicated by the latest...

In a groundbreaking series of announcements at the Cannes Lions International Festival of Creativity 2024, Meta, the parent company of...

New Paid Search Attribution Model Enhances Campaign Performance Insights In a recent update to Google Analytics 4 (GA4), Google has...

This menu is available all day, with two options: a tall iced or hot coffee or an iced or hot tea paired with a croissant for $5, or a drink

A Game-Changer for Influencer Marketing In a move that could revolutionize influencer marketing on the platform, Instagram is currently...

Hilton has once again been named the most valuable hotel brand in the world, retaining its top spot for the ninth consecutive year. The...

Overview of Funding Options Many small business owners resort to using their personal funds to cover business expenses, with nearly...