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THE MARKETING CAFE
Entrepreneur


Boost Customer Retention with a Loyalty Program
Retaining customers is more important than ever,let me just say that. A strong customer retention strategy can help businesses save money and foster a loyal customer base. One effective method is implementing a loyalty program. By rewarding customers for their ongoing patronage, businesses can encourage repeat purchases and build long-term relationships.

Shalena Ward
Jul 254 min read


Breaking: Amazon Prime Day Traffic Drops 41% on Opening Day
Amazon's Prime Day, once considered a benchmark for consumer confidence and online retail strength, is off to a rocky start in 2025. According to new data reported by Bloomberg, first-day website traffic for Amazon Prime Day has plummeted by 41% compared to last year. This decline marks a sharp departure from the platform’s previous momentum and raises serious questions about shifting consumer behavior and economic sentiment.

Shalena Ward
Jul 92 min read


The Ultimate Guide to 90 Days of Social Media Planning for a Body & Hair Products Brand: Strategies, Ideas, and Canva Tips
If you’re running a body and hair products company, staying on top of your social media game is crucial for building brand awareness, foster

Shalena Ward
Oct 24, 20247 min read


The Ultimate Guide to 90 Days of Social Media Planning: Ideas, Examples, and Tools
Planning your social media content three months in advance is a strategic approach that can significantly benefit your brand's online presen

Shalena Ward
Sep 30, 20248 min read


How to Stay Consistent in Marketing: Tools and Strategies to Keep Your Brand Aligned
Consistency plays a vital role in shaping the identity and perception of a brand. It acts as the cohesive force that binds all aspects of...

Shalena Ward
Sep 27, 20246 min read


African American-Black Demographics Are Available!
Recently, during my demographic research, I stumbled upon an exceptional resource that truly caught my attention - the website

Shalena Ward
Jul 23, 20242 min read


Small Business Optimism Surges in June, NFIB Index Hits 91.5
A promising development for the U.S. economy, small business optimism has seen a significant uptick in June, as indicated by the latest...

Shalena Ward
Jul 9, 20242 min read


Google Analytics 4
New Paid Search Attribution Model Enhances Campaign Performance Insights In a recent update to Google Analytics 4 (GA4), Google has...

Shalena Ward
Jun 30, 20242 min read


Instagram Tests Creator Insights for Brands
A Game-Changer for Influencer Marketing In a move that could revolutionize influencer marketing on the platform, Instagram is currently...

Shalena Ward
Jun 30, 20242 min read
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