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THE MARKETING CAFE
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Designing an Effective Website for Your Business
Creating a website that truly represents your business and engages visitors is essential. A well-designed website can boost your brand,...

Shalena Ward
Sep 154 min read


Mastering Content Marketing: Strategies for Success
Content marketing is a powerful tool that businesses use to attract, engage, and retain customers. It involves creating and sharing...

Shalena Ward
Sep 154 min read


Transform Your Vision into a Thriving Brand
In today's fast-paced world, having a strong brand is more important than ever. Your brand is not just a logo or a catchy tagline; it is...

Shalena Ward
Sep 104 min read


Affordable Marketing Resources for Entrepreneurs
Starting a business is an exciting journey, but it can also be overwhelming. One of the biggest challenges entrepreneurs face is...

Shalena Ward
Sep 105 min read


Effective Marketing Strategies for Small Businesses
In today's fast-paced world, small businesses face unique challenges when it comes to marketing. With limited budgets and resources, it...

Shalena Ward
Sep 104 min read


The Future of Black Women-Owned Businesses: Where We’re Headed & How to Get Paid
Let’s be real, Black women aren’t just joining the business world—we’re running it. Over the last five years, the number of Black...

Shalena Ward
Sep 92 min read


Drive Results with Innovative Marketing Strategies
In today’s fast-paced digital world, businesses must adopt innovative business marketing strategies to stay ahead of the competition....

Shalena Ward
Sep 83 min read


Creating a Customer Loyalty Program That Delivers
Building a strong connection with customers is essential for any business aiming to thrive in a competitive market. One of the most...

Shalena Ward
Sep 84 min read


MMS Marketing for Faster Local Lead Generation
When it comes to lead generation, one thing is certain: businesses can’t afford to rely only on outdated methods. Traditional ads, print campaigns, and even email marketing are losing their punch in a world where attention spans are shrinking and competition is fierce. Enter MMS marketing (Multimedia Messaging Service) — the new powerhouse for connecting with prospects instantly, affordably, and in a way that actually converts.
What is MMS Marketing?
Unlike standard SMS (

Shalena Ward
Aug 292 min read


Cracker Barrel’s $700 Million Rebrand Flop: Why Small Businesses Would’ve Done It Better (for Less)
When the news broke that Cracker Barrel spent $700 million on a rebrand, jaws dropped everywhere. This wasn’t just a logo refresh—it was part of a massive “transformation plan” to modernize the chain. But instead of creating buzz and excitement, the rebrand quickly turned into one of the biggest corporate marketing flops of the year.
Within days, the backlash was so loud that the company was forced to reverse its decision and bring back the very branding it tried to erase. T

Shalena Ward
Aug 274 min read
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