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THE MARKETING CAFE


Google Analytics 4
New Paid Search Attribution Model Enhances Campaign Performance Insights In a recent update to Google Analytics 4 (GA4), Google has...

Shalena Ward
Jun 30, 20242 min read


Instagram Tests Creator Insights for Brands
A Game-Changer for Influencer Marketing In a move that could revolutionize influencer marketing on the platform, Instagram is currently...

Shalena Ward
Jun 30, 20242 min read


The weekend is a great time to create content for the week ahead!
We challenge you to create 5 pieces content for the upcoming week! GO! Creating content for your business can be a daunting task for many...

Shalena Ward
Jan 14, 20232 min read
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