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THE MARKETING CAFE
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Why You Should Use AI for Customer Service
Consumers have come to expect immediate and efficient responses from businesses. This shift in consumer behavior has prompted many companies

Shalena Ward
Jul 15, 20243 min read


Boosting Sales by Reducing Missed Opportunities
The Role of Receptionists, Customer Service, and Automated Systems Every missed call, unattended inquiry, and delayed response can lead...

Shalena Ward
Jul 15, 20243 min read


Boost Your Small Business Productivity with These Simple Tips
Are you an entrepreneur looking to enhance the productivity and efficiency of your small business? Trying to understand the intricate...

Shalena Ward
Jul 11, 20242 min read


Latest Features on X (formerly Twitter) that Help Businesses
One of the most significant recent changes in the social media world is the rebranding of Twitter to X. The latest features on X that are...

Shalena Ward
Jul 9, 20243 min read


U.S. Small Business Administration Celebrates Record-Breaking Year for New Business Applications
In a year marked by economic recovery and resilience, the U.S. Small Business Administration (SBA) has announced a historic milestone....

Shalena Ward
Jul 9, 20242 min read


The Latest in Small Business
Emerging Trends in Small Business Technology and Innovation The adoption of cutting-edge technologies is transforming the way small...

Shalena Ward
Jul 9, 20245 min read


Small Business Optimism Surges in June, NFIB Index Hits 91.5
A promising development for the U.S. economy, small business optimism has seen a significant uptick in June, as indicated by the latest...

Shalena Ward
Jul 9, 20242 min read


Meta Unveils a New Era of AI-Driven Innovation at Cannes Lions 2024
In a groundbreaking series of announcements at the Cannes Lions International Festival of Creativity 2024, Meta, the parent company of...

Shalena Ward
Jun 30, 20242 min read


Google Analytics 4
New Paid Search Attribution Model Enhances Campaign Performance Insights In a recent update to Google Analytics 4 (GA4), Google has...

Shalena Ward
Jun 30, 20242 min read


Starbucks Joins the Value Menu Wars
This menu is available all day, with two options: a tall iced or hot coffee or an iced or hot tea paired with a croissant for $5, or a drink

Shalena Ward
Jun 30, 20242 min read
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