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THE MARKETING CAFE
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Article Marketing
Businesses are constantly seeking innovative ways to promote their brands and engage with their target audience.

Shalena Ward
May 28, 20247 min read


Analytical Marketing
Companies are constantly seeking innovative ways to gain a competitive edge. The emergence of analytical marketing has revolutionized the...

Shalena Ward
May 27, 20247 min read


Ambush Marketing
This form marketing, there exists a practice that is both cunning and controversial - Ambush Marketing. This guerrilla tactic involves a...

Shalena Ward
May 24, 20245 min read


Algorithmic Marketing?
What is Algorithmic Marketing? Algorithmic Marketing refers to the use of algorithms to analyze data and make automated decisions for...

Shalena Ward
Apr 18, 20242 min read


Exploring Emerging Trends and Technologies
Influencer and Micro-Influencer Partnerships: The rise of influencer marketing has breathed new life into affiliate marketing strategies....

Shalena Ward
Apr 16, 20242 min read


Introduction to Affiliate Marketing
Turning Clicks into Cash Affiliate marketing has emerged as a powerhouse strategy, enabling individuals and companies alike to monetize...

Shalena Ward
Apr 14, 20243 min read


Strategies for Effective Account-Based Marketing
Implementing an effective Account-Based Marketing (ABM) strategy requires meticulous planning and execution. This chapter will guide you...

Shalena Ward
Apr 13, 20243 min read


A Prognosis of Affiliate Marketing Anticipating the Landmark Shifts of 2024
Image Source: Unsplash The e-commerce panorama is persistently growing, with affiliate marketing standing out as a major contributor...

Shalena Ward
Apr 10, 20243 min read


Introduction to Account-Based Marketing (ABM)
Account-Based Marketing (ABM) is a strategic approach that coordinates personalized marketing and sales efforts to open doors and deepen...

Shalena Ward
Apr 8, 20243 min read


131 Types of Marketing Explored!
131 Types of Marketing Explored! Marketing itself is it's very own universe, it's always expanding and there's had data and trends...

Shalena Ward
Apr 5, 20242 min read
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