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10 Common EPK Mistakes Independent Artists Should Avoid

Writer's picture: Shalena WardShalena Ward


Creating an EPK can be challenging, especially if it’s your first time. Many artists make common mistakes that can diminish the effectiveness of their press kit. Here are the top 10 pitfalls to avoid!


  1. Outdated Information: Always keep your EPK updated with the latest tour dates, press releases, and music releases. Sending out an EPK with old information can harm your credibility.

  2. Poor-Quality Photos: Low-resolution or amateur photos can make your EPK look unprofessional. Invest in a photoshoot to ensure your press images stand out.

  3. Overloading with Information: Keep your EPK concise and to the point. Too much information can overwhelm the reader, making it harder for them to focus on the key elements.

  4. Broken Links: Make sure all the links to your music, videos, and social media work. Broken or outdated links can frustrate potential contacts and result in missed opportunities.

  5. Unprofessional Design: A poorly designed EPK can send the wrong message. Use tools like Canva or hire a graphic designer to ensure your EPK is clean and visually appealing.

  6. No Press or Media Coverage: If you have press mentions, make sure to include them. If you don’t, focus on gaining some by sending your EPK to music blogs or local media.

  7. Generic Bio: Your bio is one of the most important parts of your EPK. Make it unique and engaging, not just a list of achievements.

  8. Lack of Contact Information: Always provide clear and updated contact details. Industry professionals need a straightforward way to reach you or your management team.

  9. Unorganized Layout: Ensure your EPK is easy to navigate. Use headings, subheadings, and a clean layout to guide the reader through each section.

  10. Forgetting to Include Music Samples: Your music is the most critical element of your EPK. Make sure to embed or link to your best tracks prominently.




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