A Casual Yet Informed Powwow about Numbers & Influence.
Hey, you're back! You must have loved our journey through behavioral marketing. This time, let's switch gears and dive into the world of brand marketing. So, pull up a chair, and let's unravel this marketing beast together.
Let's kick things off with a simple question: what exactly is brand marketing? Well, in basic terms, it's all about promoting your brand as a whole, rather than specific products or services. It's like building a reputation in high school - you want to be known for being cool, smart, and reliable, not just for that one time you aced the math test.
Now, why does this matter? Time for some number-crunching! According to a Nielsen's Global New Product Innovation Survey, 59% of consumers prefer to buy new products from familiar brands. So, having a strong brand can give you a leg up when launching new products. Neat, huh?
But wait, there's more. A survey by Lucidpress reveals that consistent brand presentation across all platforms can increase revenue by up to 23%. So, not only does a strong brand entice customers, but it also boosts your bottom line. Now, that's what I call a double whammy!
And the cherry on top? Research from Bop Design shows that 82% of investors want the companies they invest in to have a strong brand. So, a solid brand not only woos customers and boosts revenue but also attracts investors. Talk about hitting the trifecta!
However, creating a strong brand is no walk in the park. A whopping 89% of marketers said that brand awareness is the most important goal, according to a report by Content Marketing Institute. But the same study reveals that only 37% of marketers believe they are successful in achieving this goal. So, while the benefits of brand marketing are clear, getting there is a bit of a battle.
And let's not forget the importance of authenticity. A study by Stackla found that 86% of consumers consider authenticity to be a key factor when deciding what brands they like. So, while building a strong brand, remember to keep it real!
In a nutshell, brand marketing is a powerful tool that can boost customer loyalty, increase revenue, and attract investors. But it requires consistency, hard work, and authenticity. It's not about putting on a show, but about showing who you truly are.
So, as you embark on your brand marketing journey, remember to keep your brand authentic, consistent, and customer-focused. And most importantly, remember that your brand is more than just a logo or tagline - it's the heart and soul of your business. So, take good care of it, and it will take care of you. Happy branding, folks!
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