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 EPK vs. Website

Writer's picture: Shalena WardShalena Ward

Many independent artists wonder whether they need both an EPK and a website. While there are similarities, they serve distinct purposes and are essential tools in your promotional strategy.



Differences Between EPK and Website


  1. Target Audience:

    • An EPK is specifically designed for industry professionals such as journalists, booking agents, and promoters. Its goal is to provide a concise, professional overview of your career.

    • A website, on the other hand, is for both fans and industry insiders. It often includes more in-depth information, such as a blog, merch store, and updates about your personal life.

  2. Content:

    • An EPK is focused on key promotional elements: biography, music samples, high-quality images, press coverage, and contact information.

    • A website can include a broader range of content such as fan engagement tools, event calendars, and interactive media like forums or fan clubs.

  3. Format:

    • An EPK is typically a downloadable or online digital kit, often shared as a PDF or through platforms like Sonicbids.

    • A website is a permanent online presence, accessible anytime by anyone. It’s a hub for your digital content, news, and updates.



Why You Need Both

An EPK is essential for pitching yourself to professionals and media, while your website is a key tool for engaging fans and growing your brand. Together, they create a comprehensive promotional package, ensuring that you cover all aspects of your career from fan engagement to industry networking.




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