If you’re running a body and hair products company, staying on top of your social media game is crucial for building brand awareness, fostering customer loyalty, and driving sales. A well-structured 90-day content plan can help you maintain consistency, create engaging posts, and align your marketing efforts with seasonal trends and product launches.
In this guide, we’ll show you how to plan 90 days of social media content for your body and hair products brand, complete with ideas, examples, and tips for using Canva to design beautiful visuals that capture attention. Ready to create a winning content plan? Let’s get started!
Why a 90-Day Social Media Plan is Important for Your Brand
Planning your social media content three months ahead can have a significant impact on your brand’s online presence.
Here’s why:
Consistency: Consistent posting builds trust and familiarity with your audience. When you show up regularly, your followers know what to expect and are more likely to engage with your content.
Time-Saving: Planning in advance saves you time and reduces the stress of scrambling to come up with content ideas every day.
Strategic Campaigns: You can plan content around product launches, promotions, and seasonal trends, making your marketing more effective and cohesive.
Performance Analysis: With a clear plan in place, it’s easier to track what’s working and make adjustments based on real data.
Step 1: Define Your Goals for the Next 90 Days
Before you dive into creating content, it’s essential to set clear goals for the next three months. These goals will guide your content strategy and help you measure success.
Examples of Social Media Goals for a Body & Hair Products Brand:
Increase Brand Awareness: Grow your Instagram followers by 20% by promoting educational content about your ingredients and product benefits.
Boost Engagement: Achieve an average engagement rate of 10% on Facebook by posting interactive content like polls, quizzes, and user-generated photos.
Drive Sales: Increase website traffic and sales by 30% throu
gh targeted promotions and influencer collaborations.
Once you have your goals set, define the key messages you want to communicate over the next three months. These messages should align with your brand values, product benefits, and any campaigns or promotions you’re running.
Example Key Messages:
January: Promote self-care routines and introduce new year resolutions for healthy hair and glowing skin.
February: Celebrate customer love and loyalty through appreciation posts and special discounts.
March: Focus on spring rejuvenation with hair and skin care tips to help your audience transition into the new season.
Step 2: Develop Monthly Content Themes
Assign a theme to each month to create a cohesive narrative and guide your content creation. Your themes should reflect the overall goals and key messages you’ve defined.
Monthly Content Theme Examples for a Body & Hair Products Brand:
January – New Year, New You
Focus on self-care, skincare routines, and setting beauty resolutions.
Share content about healthy hair growth, starting a skincare routine, and setting beauty goals.
February – Love Your Body, Love Your Hair
Highlight customer testimonials and stories about how your products have helped them.
Feature user-generated content and run appreciation campaigns with special discounts.
March – Spring into Beauty
Promote products that help with rejuvenation and fresh looks for spring.
Share educational content on how to prep hair and skin for seasonal changes.
Step 3: Create a Weekly Content Structure
Creating a weekly content structure helps you plan different types of posts in a balanced way. This ensures that your content mix is varied, engaging, and aligned with your monthly themes.
Weekly Content Framework Example:
Monday: Motivation Monday – Share inspiring quotes or tips on self-care and confidence.
Tuesday: Tip Tuesday – Post hair and skincare tips using your products.
Wednesday: Behind-the-Scenes – Showcase your team, production process, or how products are made.
Thursday: Customer Spotlight – Highlight user-generated content or customer reviews.
Friday: Feature Friday – Focus on a specific product, ingredient, or benefit.
Saturday: Educational Content – Share educational posts on ingredient benefits or hair/skin concerns.
Sunday: Relaxation Post – Encourage followers to relax and unwind with self-care tips or rituals.
Step 4: Generate Content Ideas for Each Month
Now it’s time to get creative and brainstorm specific content ideas for each month based on your themes and weekly structure.
January Content Ideas
Week 1: New Year, New Routines
Instagram Post: “Kickstart 2024 with healthy hair! Here are 5 simple tips to boost hair growth this year.”
Facebook Live: Host a live session on setting beauty goals and introducing your new products.
Blog Post: “The Ultimate Guide to Building a Winter Skincare Routine.”
Week 2: Self-Care Essentials
Instagram Reel: Create a quick video showcasing a hair mask routine using your products.
Pinterest Pin: Design a graphic on “How to Create a Relaxing Self-Care Ritual.”
Twitter Thread: Share the benefits of adding your body butter or hair oil to a self-care routine.
Week 3: Ingredient Education
Instagram Carousel: “Why We Love Shea Butter: Benefits for Hair & Skin.”
Blog Post: “The Top 5 Natural Ingredients for Glowing Skin in Winter.”
Facebook Post: Feature an infographic designed in Canva highlighting the benefits of your products’ key ingredients.
Week 4: Before & After Transformations
Instagram Stories: Share before-and-after photos of customers who have used your products.
User-Generated Content: Repost content from customers using your products with captions like, “Look at that shine!”
YouTube Video: Create a product tutorial video featuring a full hair care routine for dry or damaged hair.
February Content Ideas
Week 1: Customer Love
Instagram Post: Share a heartfelt customer testimonial about their journey with your brand.
Giveaway: Run a “Love Your Hair” giveaway and encourage followers to tag their friends.
Facebook Post: Feature a thank-you post to your loyal customers, offering a discount code.
Week 2: How-To Videos
Instagram IGTV: Create a step-by-step tutorial on achieving soft, moisturized curls.
Blog Post: “How to Create a Skincare Routine that Loves You Back.”
Pinterest Graphic: Design a visual pin with a “Self-Love Checklist” using Canva.
Week 3: Share the Love
Instagram Stories: Use Canva to design engaging templates for followers to share their favorite self-care practices.
TikTok Video: Create a fun video showcasing your top-selling products as “the products we’re loving this month.”
LinkedIn Post: Share an article on how your brand promotes self-love and positive body image.
Week 4: Seasonal Promotions
Email Newsletter: Promote a Valentine’s Day sale featuring bundles of your most popular products.
Instagram Post: Announce your limited-time promotion and include product visuals made with Canva.
Facebook Live: Host a live product demo featuring your February favorites.
March Content Ideas
Week 1: Spring Refresh
Instagram Carousel: “5 Steps to Revitalize Your Hair and Skin for Spring.”
Pinterest Pin: Create a visually appealing pin using Canva with “Top Ingredients to Transition Your Skin to Spring.”
Blog Post: “How to Refresh Your Skincare Routine for Warmer Weather.”
Week 2: Product Spotlights
Instagram Post: Feature a product with a breakdown of its benefits.
Instagram Stories: Run a poll asking which products your audience wants to see more of.
YouTube Video: Create an in-depth review or tutorial on your best-selling product.
Week 3: Customer Transformation Stories
Instagram Post: Share a carousel post of customer testimonials with before-and-after photos.
Facebook Album: Create an album with transformation stories submitted by customers.
TikTok Video: Highlight a customer success story in a quick, engaging video.
Week 4: Seasonal Product Launch
Instagram Reel: Tease a new product launch with a short video highlighting its benefits.
Facebook Post: Announce the launch and direct followers to your website.
Email Newsletter: Send a newsletter introducing the new product and offering an exclusive early access discount.
Step 5: Design Your Visual Content Using Canva
Creating eye-catching visuals is crucial for any body and hair products brand. With Canva, you can design professional-quality graphics that reflect your brand’s aesthetic.
How to Use Canva for Your Content:
Create Branded Templates: Design templates for each type of content (e.g., Instagram quotes, product spotlights, infographics) using your brand’s colors, fonts, and logo.
Leverage Canva’s Elements: Use Canva’s illustrations, icons, and shapes to enhance your designs. For example, you can add illustrations of leaves and flowers to posts about natural ingredients.
Use Animation for Added Engagement: Canva allows you to animate your designs, making your posts more dynamic and attention-grabbing.
Create Product Mockups: Use Canva’s mockup feature to showcase how your products would look in different settings, such as on bathroom shelves or in skincare flat lays.
Example: Create a series of educational posts about your products’ ingredients. Use Canva to design a cohesive set of images that explain the benefits of each ingredient, using visuals like leaves, flowers, or product photos.
Step 6: Schedule and Automate Your Content
Once your content and visuals are ready, use a scheduling tool like Later, Hootsuite, or Buffer to schedule your posts for the next three months. This ensures you stay consistent and frees up time to engage with your audience and analyze performance.
Scheduling Tips:
Batch Schedule by Month: Schedule content one month at a time to stay organized and maintain flexibility.
Review Weekly: Set aside time each week to review your scheduled posts and make any necessary adjustments.
Step 7: Monitor and Measure Success
To ensure your 90-day content plan is effective, track your performance and adjust your strategy based on the data.
Key Metrics to Track:
Engagement Rate: Track likes, comments, shares, and story views.
Reach and Impressions: Measure how many people your posts are reaching.
Conversion Rate: Track how many followers are converting into customers.
Tools for Monitoring Performance:
Social Media Analytics: Use Instagram Insights, Facebook Analytics, or LinkedIn Analytics to track performance.
Google Analytics: Measure website traffic driven by your social media efforts.
Wrapping Up
With a well-planned 90-day social media content strategy, your body and hair products brand can maintain a strong, consistent presence across platforms. Use the ideas, themes, and tips in this guide to create engaging content that resonates with your audience and drives results.
Take advantage of Canva to create beautiful visuals, and schedule your posts in advance to save time and stay organized. By planning ahead, you’ll not only enhance your brand’s online presence but also create more meaningful connections with your audience.
Ready to start planning your next 90 days of content? Share your experience or ask any questions in the comments below!
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