top of page
THE MARKETING CAFE
All Posts


How to Create Lead Magnets That Convert Visitors into Leads
How to Create Lead Magnets That Convert Visitors into Leads
Lead magnets are essential tools for attracting and capturing potential custome

Shalena Ward
Nov 16, 20244 min read


Leveling Up: How to Crush it with Influencer Partnerships Without Breaking a Sweat
Brands need fresh strategies to connect with their audiences. One powerful method is influencer partnerships. By teaming up with...

Shalena Ward
Nov 16, 20245 min read


How to Create Viral Content on TikTok in 2025
solen-feyissa TikTok continues to dominate the social media landscape in 2025, creating viral content on the platform can open doors to...

Shalena Ward
Nov 16, 20245 min read


Communal Marketing: Engaging the Public for Collaborative Campaign Success
In an era where consumer engagement is key to brand loyalty, traditional top-down marketing approaches are evolving into more participatory

Shalena Ward
Nov 13, 20245 min read


How to Use Data to Identify New Sales Opportunities
Data-driven insights are essential for uncovering new sales opportunities and making informed decisions that drive revenue growth. Businesse

Shalena Ward
Oct 24, 20244 min read


Strategies for Upselling and Cross-Selling to Existing Customers
Strategies for Upselling and Cross-Selling to Existing Customers Upselling and cross-selling are essential strategies to increase the...

Shalena Ward
Oct 24, 20244 min read


Understanding Consumer Psychology: How to Align Marketing with Buyer Behavior
Consumer psychology explores the thought processes, emotions, and behaviors that influence purchasing decisions. By aligning your marketing

Shalena Ward
Oct 24, 20245 min read


The Role of Social Proof in Driving Sales
Social proof has emerged as a powerful psychological trigger that influences consumer behavior. When potential customers see evidence of...

Shalena Ward
Oct 24, 20243 min read


The Ultimate Guide to 90 Days of Social Media Planning for a Body & Hair Products Brand: Strategies, Ideas, and Canva Tips
If you’re running a body and hair products company, staying on top of your social media game is crucial for building brand awareness, foster

Shalena Ward
Oct 24, 20247 min read


How to Craft Social Media Flyers That Drive Engagement and Sales
Social media marketing, grabbing your audience’s attention is more challenging than ever. A well-designed social media flyer can be the...

Shalena Ward
Oct 22, 20244 min read
bottom of page
