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Understanding Your Target Market

Writer's picture: Shalena WardShalena Ward

Understanding your target market is essential for businesses to ensure they are appealing to their desired customers. To do this, it is helpful to conduct market research to identify the characteristics, needs, and wants of your target market. This can be done through surveys, focus groups, and interviews. Additionally, you can use analytics to track user behaviour and preferences. By having a clear picture of who your target audience is, you can more accurately tailor your products and services to their needs.

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